Sun. Feb 17th, 2019

Principal of Design by vikas shirode

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Alignment :

Allows us to create order and organisation. Aligning elements allows them to create a visual connection with each other.

Balance :

Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balance provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements. There are three types of balance

  • Symmetrical Balance
  • Asymmetrical balance
  • Radial balance



Symmetrical and asymmetrical

Radial balance


Contrast :

Opposite colors on the color wheel, or value light / dark, or direction – horizontal / vertical. Contrast allows us to emphasize or highlight key elements in your design.


Emphasis :

Emphasis is defined as an area or object within the artwork that draws attention or popup and becomes a focal point. Subordination is defined as minimizing or toning down other composition elements in order to bring attention to the focal point.

Gestalt : 

we are using some shape to create another figure that is gestalt theory

 in this figure we can see human shape or human flying shape but when we group the all shape its become tree that is gestalt


Harmony :

Harmony is combination of repetition and movement


Movement : 

movement in design is the apparent flow of elements that leads the eye from one object to another.

movement is the path the viewers eye takes through the work of art.

Proportion :

the planning of design start with settling Shape,in which design will be arranged .

the dimension or area of layout is an important design decision.


Proximity :

what goes together must be placed together


Rhythm :

Rhythm can help control the pace of flow in a composition .its a pattern movement.



Repetition :

repetition can be same shape or same color.


White Space /Negative space  :

Negetive space is a very intresting visual many companies logo have used negative space design

when leftout space create some visuals that is called Negative space



Unity : 

as we know the design must function as a whole

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